Newsletter Tutorial

Go to http://www.fancyfurpets.com/administrator/
Enter your username and password into the correct fields

Hover over "Components" and click on "SM2 Email Marketing"

From the "Message Manager" screen, click on "New" to start a new email message.
Note: The "Message Manager" screen is the default when you click on "SM2 Email Marketing"

1.) Enter your email subject
2.) Select the template "Newsletter"
3.) Enter your text into both the "HTML Message" box and the "Text Message" box as not everyone may be able to receive HTML messages
4.) Select the list recipients "Fancy Fur Pets Newsletter"
5.) Scroll back to the top of the screen and click on "Preview"

Scroll down to view how an HTML recipient will view their email. Click on the "Text Message" tab to see how a non-HTML recipient will view their email. Note: We suggest sending a test email to yourself prior to sending to your email list. This is so you can see that not everyone will be able to view the email as it appears in the preview. This is due to some email programs do not allow things like HTML, background images, templates, etc. After this, you may click "Send" at the top and your recipients will receive their newsletter.

Tip of the Day

Know your customer. Keep a database with information about your client such as: what they purchase, how often they purchase and the last time they purchased. If you have an online store this shouldn’t be too difficult to establish and maintain. These are important because if you know what they purchase you can send them information on similar or complementary items. Knowing how often they purchase will allow you to be more proactive in the timing that you send them information on similar products. Finally, knowing the last time they purchased will help you determine if you’ve lost them as a customer. If they usually purchase every month but you haven’t heard from them in two, that’s a red flag that maybe you’re not meeting their needs anymore.