| Is print marketing still effective? The newspaper industry is slowly dwindling as more and more people turn to the Internet for their news and other information. Many people put the annual Yellow Pages in a junk drawer, never to be taken out of its cellophane wrapping. However, print marketing is NOT dead. It takes many forms, including:
There are some people who still do not take part in the Internet revolution, especially in the older generation, and print advertising is the only way to really reach these people. Also, during trade shows, conferences, conventions, and other face-to-face interactions or solicitations, paper materials are the only way to distribute information. You cannot hand a copy of your website to every person you meet! You should carry paper promotional materials with you everywhere you go; you never know when you will meet someone who may be interested in your products or services. Also, anyone who comes in to visit your brick-and-mortar location should walk away with a brochure containing information about your company and what you can do for them. Call Axcess today to discuss designing and printing materials to help grow your business! |
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Over 70% of the U.S. population regularly uses the Internet. Investment in a website serves to effectively enlarge your potential customer base, ultimately allowing you to reach new markets and increasing your profits.
A website can serve as a central location for current and potential customers to get information about your hours of operation, the cost of your products/services, any current specials you are running, your updated inventory, and any other information you want immediately accessible.
Using your website, you can make changes in your hours, specials, prices, etc., available to the public immediately rather than having to wait (or pay) for new printed materials. These changes are free and instantaneous.
You can showcase examples of your work and customer testimonials on your website and even set up an e-commerce function to allow customers to purchase and pay for your products and services directly online.
Visitors to your website can leave anonymous feedback that you can use to improve your business and make it even more profitable in the future.
You can use your website to create a personable, approachable front page for your business and build stronger relationships with customers through newsletters, forums, and blogs, even if they do not live in your area. Keeping loyal and repeat customers is less expensive than attracting new ones.
Having a dynamic and interesting website is one of the best ways to stay ahead of your competition. If even one of your competitors has a website, and in this day and age, most of them probably do, then they are continuously drawing potential customers away from you and into their own open arms if you do not make the most of your online presence.
A website, especially an e-commerce website, allows you to be in business 24 hours a day, 7 days a week, 365 days a year. Potential customers can reach out to you anytime.
Advertising online is more cost-effective than advertising in print once you take into consideration the number of people you are reaching daily and the reduced papers costs. Also, internet marketing is green!
Whether you know it or not, your business is already online. Basic contact information is available for your business through multiple information-gathering websites. Don’t you want to have control over how Web users get information about your business?
